Stanislav Dovidenko

Product design / AI systems

Designing complex
systems.
Simple.

Product Designer. Translating heavy Enterprise processes and AI technologies into human-centered experiences.

Luma One — Smart Space Intelligence
AI Fashion E-commerce 2.0

Stylo.You

A personalized AI-based style ecosystem: from image generation to a social network of professional stylists.

Luma One — Smart Space Intelligence
Spatial UI AI Environment

Luma One / Halo

Smart home environment concept. Designing adaptive spaces and cinematic visual experiences driven by AI prompts.

AI Software Management Ecosystem — Sber UserSoft
Enterprise AI Agent

Sber User Soft

Designing an omnichannel AI ecosystem. Features an AI Agent, seamless workspace migration, and request flow redesign for 250k+ employees.

BNPL Experience — Ingosstrakh Case Study
Fintech B2C/B2B

Ingosstrakh

Redesign of key user flows and insurance products. Conversion optimization and visual language update.

Jedi CSS Library — Lightweight Utility-First Framework
Design System Architecture

Jedi CSS

A scalable design system and component library built to accelerate frontend development and maintain strict visual consistency across products.

Live Prototypes

Functional Prototypes

I explore interfaces by transitioning from static mockups to live prototypes using real code (React + TypeScript + Tailwind + AI).
This allows me to test data density and interaction patterns directly in the browser.

Garage Door Repair Case Study
UX/UI Design Conversion Landing Page

Garage Door Repair

Redesign of a conversion-focused landing page for a local service. Main focus — building trust in the first 5 seconds, enhancing CTA and restructuring the layout for calls and inquiries. Increase in conversion rate through trust-layer and simplified scenarios.

Cart Optimization Case Study
Product Design Strategy

Cart Optimization

Strategic UX case study on reducing the percentage of abandoned carts. 44% increase in checkout conversion through interface optimization and trust systems.

RackTables Redesign
Enterprise Infrastructure

RackTables Redesign

Taming the complexity of a legacy system. Cognitive load optimization and layered data architecture.

Logistics Platform
B2B SaaS Logistics

Logistics Dashboard

Supply chain management, real-time metrics monitoring, and advanced routing workflows.

Software Store
E-Commerce Web

Software Store

Digital distribution platform focusing on conversion-driven patterns and clean, minimal UI.

Software Store
In Development Fintech Web3

Crypto Wallet

A secure and intuitive interface for seamless asset management and transactions.

Research & Analysis

UX/CX Research:
Dark Patterns and Ethics

Deep analysis of manipulative interfaces, hidden fees, and trap interfaces. Examination of the conflict between aggressive business metrics (KPIs) and ethical product design in fintech.

Dark Patterns & Hidden Costs
Dark Patterns Forced Continuity Business Model

Dark Patterns: Ethics vs KPI

Analysis of "silent fees" (fines and commissions up to 3000₽) and hidden terms. Why the absence of a "cancel" button brings billions to the business, while trap interfaces are built into unit economics.

Dark Patterns & Hidden Costs
72 patterns Real Cases Search and Filters

Catalog of Dark UX Patterns

72 patterns with cases

Typography

Fonts & Typography:
Playing with fonts

Fonts shape the mood of your brand.

Choosing a font pair for a headline
Fonts Typography Headlines

Choosing a font pair for a headline

Exploring different font pairings through four variations.

Jedi Font
Jedi Font Hand Made Design System

An Exclusive Font for a Design System

A custom handwritten Jedi font created for the system. Type your name directly on the page. Currently available in English only.

Presentations

Presentations design:
Internal and external communications

Presentations for internal corporate and public speaking.

25 Presentations
Presentations Communications Business

Selected works

25 Presentations

Visual Communications
Presentations Communications Business

Visual Communications

Examples of external and internal communications work at Sber User Soft during 2025-2026

Branding & Identity

Identity
Logotypes & Visual systems

Selected logos, corporate identities, and visual systems for digital products, brands, and media.

Selected Cases

Featured identities

Archive

Selected marks

Full Archive

More logos, archival projects and visual experiments.

Open Archive

Showreel 2025

Motion. Music. Products. Typography. Interfaces. AI.

My Approach

I believe good design is invisible. My goal is to take complex backend logic, integrations, and business requirements, and turn them into interfaces where a user only needs to press one button.

Morning UX structure & problem framing
Morning UX Thinking

UX structure & problem framing

Start with system logic, not screens

Day system design & product work
Day System Design Product

System design & product work

Designing flows, logic, and scalable UX systems

Evening AI exploration & design systems
Evening AI Design Systems

AI exploration & design systems

Exploring AI-driven UX and scalable components

Get in touch

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