B2B / B2C / Fintech / SaaS / AI / Enterprise

Designing system logic. Clear paths for users.

My focus is on complex B2B interfaces and internal portals where functionality drives everything.

System Interface Preview
Stylo.You Case Study
AI Fashion E-commerce 2.0

Stylo.You

A personalized AI-based style ecosystem: from image generation to a social network of professional stylists.

Luma One Case Study
Spatial UI AI Environment

Luma One / Halo

Smart home environment concept. Designing adaptive spaces and cinematic visual experiences driven by AI prompts.

Sber UserSoft Case Study
Enterprise AI Agent

Sber User Soft

Designing an omnichannel AI ecosystem. Features an AI Agent, seamless workspace migration, and request flow redesign for 250k+ employees.

Ingosstrakh Case Study
Fintech B2C/B2B

Ingosstrakh

Redesign of key user flows and insurance products. Conversion optimization and visual language update.

Jedi CSS Framework
Design System Architecture

Jedi CSS

A scalable design system and component library built to accelerate frontend development and maintain strict visual consistency across products.

Live Prototypes

Functional Prototypes

I explore interfaces by transitioning from static mockups to live prototypes using real code (React + TypeScript + Tailwind + AI). This allows me to test data density and interaction patterns directly in the browser.

Garage Door Repair Prototype
UX/UI Design Conversion Landing Page

Garage Door Repair

Redesign of a conversion-focused landing page for a local service. Increase in conversion rate through trust-layer and simplified scenarios.

Cart Optimization Prototype
Product Design Strategy

Cart Optimization

Strategic UX case study on reducing the percentage of abandoned carts. 44% increase in checkout conversion.

RackTables Redesign Prototype
Enterprise Infrastructure

RackTables Redesign

Taming the complexity of a legacy system. Cognitive load optimization and layered data architecture.

Logistics Dashboard Prototype
B2B SaaS Logistics

Logistics Dashboard

Supply chain management, real-time metrics monitoring, and advanced routing workflows.

Software Store Prototype
E-Commerce Web

Software Store

Digital distribution platform focusing on conversion-driven patterns and clean, minimal UI.

Future Crypto Wallet Prototype
In Development Fintech Web3

Crypto Wallet

A secure and intuitive interface for seamless asset management and transactions.

Research & Analysis

UX/CX Research: Dark Patterns and Ethics

Deep analysis of manipulative interfaces and the conflict between business metrics and ethical product design.

Dark Patterns Research
Dark Patterns Ethics vs KPI

Dark Patterns: Ethics vs KPI

Analysis of silent fees and trap interfaces built into unit economics.

Dark UX Patterns Catalog
72 patterns Real Cases

Catalog of Dark UX Patterns

72 patterns with real-world cases.

Typography

Fonts & Typography: Visual Mood

Fonts shape the mood of your brand.

Font Pairing Study
Fonts Typography

Choosing a font pair for a headline

Exploring different font pairings through four variations.

Jedi Font Design
Jedi Font Design System

An Exclusive Font for a Design System

A custom handwritten Jedi font created for the system. Type your name directly on the page. Currently available in English only.

Presentations

Presentation Design: Communications

Presentations for internal corporate and public speaking.

Selected Presentations Archive
Business

Selected works

25 Presentations

Visual Communications Deck
Sber User Soft

Visual Communications

Examples of external and internal communications work during 2025-2026.

Branding & Identity

Identity Logotypes & Visual systems

Selected logos, corporate identities, and visual systems.

Featured identities

Selected marks

Full Archive

More logos, archival projects and visual experiments.

Open Archive

Showreel 2025

Motion. Music. Products. Typography. Interfaces. AI.

My Approach

I believe good design is invisible. My goal is to take complex backend logic and turn it into interfaces where a user only needs to press one button.

Morning UX
Morning UX Thinking

UX structure & problem framing

Start with system logic, not screens

Day System Design
Day System Design Product

System design & product work

Designing flows, logic, and scalable UX systems

Evening AI Exploration
Evening AI Design Systems

AI exploration & design systems

Exploring AI-driven UX and scalable components

Ready to discuss your product?

Book a 15-minute discovery call to identify your system's bottlenecks and define a clear roadmap. No fluff, just professional insights.

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