A personalized AI-based style ecosystem: from image generation to a social network of professional stylists.
Smart home environment concept. Designing adaptive spaces and cinematic visual experiences driven by AI prompts.
Designing an omnichannel AI ecosystem. Features an AI Agent, seamless workspace migration, and request flow redesign for 250k+ employees.
Redesign of key user flows and insurance products. Conversion optimization and visual language update.
A scalable design system and component library built to accelerate frontend development and maintain strict visual consistency across products.
I explore interfaces by transitioning from static mockups to live prototypes using real code (React + TypeScript + Tailwind + AI).
This allows me to test data density and interaction patterns directly in the browser.
Redesign of a conversion-focused landing page for a local service. Main focus — building trust in the first 5 seconds, enhancing CTA and restructuring the layout for calls and inquiries. Increase in conversion rate through trust-layer and simplified scenarios.
Strategic UX case study on reducing the percentage of abandoned carts. 44% increase in checkout conversion through interface optimization and trust systems.
Taming the complexity of a legacy system. Cognitive load optimization and layered data architecture.
Supply chain management, real-time metrics monitoring, and advanced routing workflows.
Digital distribution platform focusing on conversion-driven patterns and clean, minimal UI.
A secure and intuitive interface for seamless asset management and transactions.
Deep analysis of manipulative interfaces, hidden fees, and trap interfaces. Examination of the conflict between aggressive business metrics (KPIs) and ethical product design in fintech.
Analysis of "silent fees" (fines and commissions up to 3000₽) and hidden terms. Why the absence of a "cancel" button brings billions to the business, while trap interfaces are built into unit economics.
72 patterns with cases
Fonts shape the mood of your brand.
Exploring different font pairings through four variations.
A custom handwritten Jedi font created for the system. Type your name directly on the page. Currently available in English only.
Presentations for internal corporate and public speaking.
Selected logos, corporate identities, and visual systems for digital products, brands, and media.
Selected Cases
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Full Archive
More logos, archival projects and visual experiments.
I believe good design is invisible. My goal is to take complex backend logic, integrations, and business requirements, and turn them into interfaces where a user only needs to press one button.